Brewing in the time of COVID-19

On Rotation Curbside Pickup Agent Michael Scarn Stool

2020 has been a wild year.

What started for On Rotation as a celebration of our fifth year in business, a chance to release some amazing beers, and a chance to reflect on what we’ve created in this tiny little brewery of ours quickly turned into…well, what 2020 is today.

COVID-19 has disrupted all of our lives, our businesses, our hobbies, and our jobs. The craft beer industry has been no different.

We’ve quickly adjusted to life as a curbside pickup business, offering easy, contactless pickup of beer, wine, cider, and seltzer in crowler and growler form 7 days each week from the parking lot of our taproom.

Unfortunately, curbside pickup is all we can offer at the moment. Texas does not allow brewpubs or breweries to deliver beer directly to customers nor does Texas allow breweries or brewpubs to ship beer to your home. You can help us push for that to change here.

Despite those limitations, we didn’t get into the craft beer industry to let a few challenges like this stand between us and our creative desire to brew amazing beer, drop by drop.

When you build a taproom, you never imagine what it will look or feel like with no one inside of it, especially with no one sitting across the bar. That’s been our experience since March. It’s an odd feeling to sit in an empty taproom.

Our love of the brewpub model has roots in the ability to stand on the other side of the bar and watch our customers enjoy those first sips, to see your reaction to a new beer firsthand whether words are said or not, and to discuss the wonders of craft beer with you as you consume it.

That intimacy is our passion. It’s why we did this, why we built On Rotation. So needless to say, we can’t wait until we have that back, but we are also committed to doing everything in our power to stop the spread of COVID-19.

While we may not be speaking to each other from less than 6 feet apart, we’re going to keep brewing in the hopes you can take a crowler home or bring one to a small, socially distanced and responsible gathering of friends or family and keep that spirit alive.

When things return to some form of new normal, we’ll save you a seat at the bar.

2 responses to “Brewing in the time of COVID-19”

  1. Nathan Eaton Jr. Avatar
    Nathan Eaton Jr.

    Looking forward to returning to the taproom some day! In the meantime, really enjoying some of your new beers. Cheers!

    1. Jacob Avatar

      So glad to hear that, Nathan. Thank you for your support!

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